The role of nonwovens in the personal care market has grown rapidly in recent years, due to the wide selection of personal care wipe products that have been introduced for a diverse range of consumers. According to a recently released report, the global Beauty and Personal Care market was valued at 420000 million US$ in 2018 and is expected to reach 716300 million US$ by the end of 2025.
Convenient and easy to use, personal care wipes have provided a desirable product option for consumer and healthcare customers. Personal care wipes offer not only convenience, time-savings, and portability, they also eliminate the time and cost of cloth product laundering. For the healthcare market, personal care wipes offer the added benefit of greatly reducing or eliminating risk of cross-contamination in medical environments.
Nonwovens are an ideal material for personal care wipes because of the versatile manufacturing options available. Base material and liquid chemistries can be modified to create personal care wipes with a wide variety of customized characteristics to meet specific product needs. These attributes can range from formulas to treat sensitive skin to nonwovens with good disintegration properties for flushable personal care wipes.
The diverse range of nonwoven personal care wipe products include items such as:
- Infant facial and diaper wipes
- Cosmetic wipes
- Personal cleansing wipes
- Disinfecting body wipes
- Individually packaged moist towelettes
- Flushable wipes
- Industrial shop wipes
- Feminine hygiene wipes
- Antibacterial wipes
- Wipes treated with medications
Personal care wipes look similar from type to type, however they are developed in different ways to best meet the requirements and expectations of all specific applications. While some personal care wipes have long fibers for enhanced strength and tear resistance, others are made of short fibers that provide a low wet strength for easier biodegradability.